How AI search actually works, what's broken about most websites, and what to do about it. Written by the founder, in the same voice we'd use on a call.
If your business is invisible to ChatGPT, Claude and Gemini, it's almost always one of five fixable reasons. Here's what's actually going on, how to check, and what to do.
Most schema guides list 25 types. Only 5 actually move the needle for AI search citation. Here's what to add, what to skip, and the JSON-LD to copy.
Traditional SEO optimises to win Google's blue links. AI search optimises to be cited inside an answer. Where the two overlap, where they diverge, and how to do both.
More posts coming weekly. Want a topic covered? Email us.
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